The postgraduate field of Business Management-Marketing is one of the higher education fields. In addition to making familiar with the theoretical issues of the business management field, participants will also be introduced to new areas of marketing. The goals of this field are as follows:
Comprehensive understanding of the main function of business organizations, especially consumption market related units, improving students' skills and ability to understand management and market issues, gathering and analyzing information on market survey and market development problems, evaluating different approaches to solve each issue and make decisions and enforcing that decision, increasing students' ability to understand the variable social, economical, technological, and political conditions that affect the market, adapting the organization's plans to new conditions and encouraging students to self-study and to developing their personal and professional ability.